- Breaking Free from Screens: In a world where we spend over 9 hours daily on screens, Brutal Fruit Spritzer’s ‘Phones Down, Glasses Up’ Picnic offered a refreshing escape, encouraging attendees to savor real-life moments and meaningful connections without digital distractions.
- A United Celebration: The event featured a symbolic Connection Blanket, where 160 guests, including notable personalities like Lesedi Matsunyane Ferguson and Gaisang Noge, contributed to a collective masterpiece, emphasizing the beauty of unity and shared experiences.
- Living in the Moment: From giant Jenga to line dancing, the picnic was packed with engaging activities that kept everyone immersed in the present, proving that life’s most memorable moments are made when we put our phones down and lift our glasses up.
Imagine being invited to an event where, in an era dominated by technology, you’re asked to leave your phone behind—a world where snapping photos and capturing every moment is as natural as breathing. In today’s public spaces, our phones are not just tools of communication; for many, they’ve become a gateway to luxury, transforming every snap and video into content that fuels our online personas.
In honor of Women’s Month, Brutal Fruit Spritzer has embarked on a campaign that encourages social connections while dialing down screen time. This South African favorite is setting the stage for something truly special on Women’s Day, August 9th. They’re calling it The Phones Down Glasses Up Picnic, a gathering designed to bring friends together in real time—offline and in person.
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In a world where South Africans spend an average of 9 hours and 24 minutes on screens each day, Brutal Fruit Spritzer is making a bold move. They’re inviting people to step away from their devices and into the present moment, offering an experience that promises genuine human connection. This picnic aims to reshape events by shifting the focus from perfectly curated photo-ops to shared moments, meaningful interactions, and a celebration of community without the constant interruption of screens. Because, after all, being present is the real proof of life.
Behavioral studies from the World Health Organization reveal that the societal expectation to be always digitally available, paired with the relentless cycle of caregiving, has led to burnout for 42% of women globally. This constant digital presence prevents many from fully embracing the present.
“Our goal is to create purposeful connections and unforgettable experiences,” says Ramona Kayembe, Head of Brand at Brutal Fruit Spritzer. “‘The Phones Down, Glasses Up Picnic’ is about celebrating the joy of being present with friends and loved ones, free from digital distractions.” Kayembe continues, “Our brand insights have always guided us. Through countless conversations, social media interactions, and community engagements, one message became clear—our audience yearns for genuine, undistracted connections. In a world ruled by screens, our besties long for face-to-face moments where the laughter is real, and the memories are tangible.”
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The centerpiece of this unique event was the Connection Blanket Experience. Here, 160 guests, including notable figures like Lesedi Matsunyane Ferguson, Gaisang Noge, Nicole Woke, Pumla Dineo, Chanley Wong, and Ipeleng Selepe, came together to create a collective masterpiece. Guided by MC Ayanda MVP, attendees connected individual pieces of blankets, symbolizing unity and togetherness. The final creation, an expansive 80-piece blanket, stood as a testament to the connections made throughout the day.
For some, the thought of spending a day without their phone was daunting, but Brutal Fruit Spritzer made sure no one missed it. With activities like Giant Jenga, friendship bracelet crafting, and even line dancing, every moment was designed to keep attendees fully engaged, fostering lifelong memories and deep connections.
This innovative event wasn’t just about having fun—it was about highlighting the delicate balance between modern technology and personal interactions. It served as a reminder of the importance of mindful screen use and the profound impact that real, face-to-face connections can have on our sense of belonging.
