- Enthralling Experiences: Dive into the world of enchantment with Sandton City’s award-winning festive production, “Momo’s Magical Adventure,” and the groundbreaking “LEGO, Your Dream Car Generation” activation, setting new standards for immersive retail experiences.
- Creative Genius Unleashed: Meet the visionary minds behind Sandton City’s success – from the imaginative direction of Kirsten Harris to the stellar performances that captivated audiences, witness the power of creativity in action.
- A Global Stamp of Approval: With accolades from the International Council of Shopping Centres (ICSC) Global Marketing Awards, Sandton City solidifies its position as a global leader in retail innovation, setting the stage for even greater achievements on the international stage.
Sandton City, already a titan in the world of shopping destinations, has just scored a double whammy of international recognition that’s set the retail world buzzing! Picture this: the glitz and glam of Las Vegas, where the International Council of Shopping Centres (ICSC) Global Marketing Awards recently unfolded. Amidst the glittering lights and anticipation, Sandton City emerged triumphant, clinching not one, but two prestigious awards for its groundbreaking marketing prowess.
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Let’s dive into the thrill of the win! Imagine the exhilaration as Sandton City’s 2023 festive extravaganza, “Momo’s Magical Adventure,” snagged the silver MAXI Marketing award. But that’s not all – brace yourself for the golden moment when “LEGO, Your Dream Car Generation” roared to victory, clinching the gold Global Visual Victory award. The stage was set, the spotlight shone bright, and Sandton City claimed its rightful place among the crème de la crème of global retail innovators.
“Momo’s Magical Adventure” wasn’t just any run-of-the-mill production. It was a spectacular live theatre experience that captivated audiences of all ages. Imagine a bespoke tent nestled in the heart of Sandton City, where visitors were transported into a world of enchantment, courtesy of an award-winning creative team. Led by the visionary Lyall Ramsden and guided by the playful directorial genius of Kirsten Harris, every moment was a sensory delight, leaving an indelible mark on the hearts of all who witnessed it. And let’s not forget the radiant Tebogo Molepo, whose stellar performance earned her the coveted title of best actress at the South African Naledi awards.
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But wait, there’s more! Sandton City made history as the first destination on the African continent to host “LEGO® Your Dream Car Generation.” Imagine stepping into a mesmerizing deconstructed car manufacturing garage, where technology and creativity collided to bring dreams to life. Shoppers embarked on a thrilling journey, customizing their dream cars with a touch of imagination and a dash of innovation.
Michael Wilson, Chief Marketing Officer for Excellerate Brand Management (EBM), the center’s marketing agency, couldn’t contain his excitement. “Sandton City’s iconic activations continue to captivate audiences, both young and old. From global partnerships with beloved brands like LEGO to homegrown experiences like Momo’s Magical Adventure, our commitment to innovation knows no bounds,” he exclaimed.
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And Dimitri Kokinos, Sandton City’s General Manager and Asset Management Executive, echoed the sentiment. “As we celebrate Sandton City’s 50th birthday, these awards serve as a testament to our unwavering dedication to excellence. We’re not just a shopping destination; we’re a beacon of inspiration, setting the standard for retail excellence worldwide,” he proclaimed.
So, what are you waiting for? Join the excitement and stay tuned for more thrilling updates from Sandton City! Visit www.sandtoncity.com or follow @SandtonCitymall on social media to be part of the action. Sandton City – where every moment is a celebration of innovation and imagination!
