Oh Johannesburg, 15 April 2021. In celebration of 60years of Tastic inspired memories with South Africa and its people – the perfect partners; Tastic and Laduma Ngxokolo of Maxhosa Africa will be giving away 20 bursaries to the value of R30,000.00 and a further R100,000.00 towards Eastern Cape Fashion Design Council (ECFDC). The two heavy weight brands partnered in 2020 to bring to the fore the true spirit of ubuntu and generosity during heritage month, executing a highly successful and much talked about campaign called TasticXLaduma. Through this collaboration an educational fund was then established and driven by the need to support students across South Africa by lending a hand in giving them access to quality education. The fund was announced on theTastic social media pages where participants can enter.
Tastic’s journey of partnering with international knitwear designer Laduma Ngxokolo of MaXhosa Africa in 2020 commenced with a distinctive limited-edition pack to celebrate Heritage month and the unique cultural practices expressed through food and fashion during this period. The pack was adorned by Laduma’s famous use of traditional beadwork that speaks to people across multiple South African cultures.
From that collaboration a generosity campaign drive was established where the two most loved brands travelled across the country encouraging consumers to lend a hand by showing little acts of kindness and extending the spirit of ubuntu amongst each other.
“The TasticXLaduma partnership is very important and most personal to me because I was once privileged to be a recipient of funding towards my higher education. The Maxhosa brand was born from my graduation thesis project at NMMU(Nelson Mandela Metropolitan University). The very education that has contributed to me being who I am today”. Says Knitwear designer Laduma Ngxokolo.
Tastic has pledged over a quarter of a million rand towards the fund and Mr Titus Makoro of Destiny Cusine who is the winning bidder for the unique TasticXLaduma Ubuntu rug, which was sold on auction in December 2020 took the rug home for over R400 000. This outstanding contribution will go towards facilitating a better future for many South African’s.
“It is important for us to continue the journey of Tastic generosity into the new year when South African’s need it most. During this campaign we have collected just over R 700 000.00 to give back to students across the country. Tastic believes that growth is inevitable when you are nourished and supported, and we encourage all students across South Africa to enter our win-a-bursary competition”. Says, Thembi Sehloho, Marketing Director for Rice and Pasta at Tiger Brands.
Many young South Africans will be given the opportunity to make the most of the #TasticXLaduma partnership and its purposeful nature. Students stand a chance to secure up to R30,000.00 towards their tuition fees and are encouraged to look out for further details about the Educational Fund on the Tastic Rice social media pages during the month of April 2021.
